Our history


As once the oldest Chevrolet dealership in the Lehigh Valley, we are announcing our new name: Strohl Automotive Services. We've left Chevrolet but we haven't left you! Same Location, Same Expertise, Same Quality! Strohl has its roots in humble, turn of the century beginnings. Stanley A. Strohl was one of six children. Working originally as a farmhand, he was later hired by General Harry Trexler to work on his Fogelsville farms. General Trexler then transferred Stanley to the Fogelsville plant of Lehigh Portland Cement Co. where he became a steam engineer. Stanley's wife, Pearl, was proprietor of a millinery shop in Fogelsville. On the property stood a small building. Here, Stanley began selling and repairing bicycles, selling parts, tires, supplies, and doing some auto repairs. In 1921, the Cedar Bluff Garage in Allentown, and its Chevrolet franchise was up for grabs and Stanley A Strohl Chevrolet was born! With the increase in demand for automotive services over the years, Stanley's sons Kenneth, Marvin and Roderick needed to contribute to the business at a young age. Eventually, Kenneth and Roderick took over the business when their father retired. Today, the third Generation, Kenneth's two sons, Douglas and Ted own and manage the dealership. Business manager, Jon Strohl represents the 4th generation to work in the business. As always, management places a high priority on continuing technical education and understand that this is an absolute necessity. And now as an Independent Pre-Owned Sales Dealership, Independent ACDelco Service Center, Tirestarz Bridgestone/Firestone Dealer, and AAA Approved Auto Repair Center, we promise to continue this tradition. Although we no longer perform Chevrolet warranty repairs for the manufacturer, the service team at Strohl continues to offer all of the services that meet your automotive needs. As an Independent Service Center we have been able to lower our labor rates while still providing the same high quality parts and technical expertise for your repair. Plus all major tire brands are available at unbeatable prices and coming soon, a bigger and better selection of prime pre-owned cars, trucks, and suv's. Unlike most dealerships, at Strohl you can be assured of the best of both worlds. All of the amenities that come with world-class products, with a friendly, low pressure approach to customer service whether it is in the sales or service department. Why has Strohl enjoyed one of the best reputations in the Lehigh Valley for so many years? Simple. We have the best and most knowledgeable personnel anywhere to be found, committed to every customers complete satisfaction. So if you are in the market for a great pre-owned vehicle, tune-up, major repair, or a new set of tires you owe it to yourself to make the trip to "Downtown" Fogelsville for the sales, service and selection offered by one of the Lehigh Valley's longest continually operating dealership's.

We've left Chevy but we're not leaving you!
Strohl Automotive Services, fair people fair prices